Is this you?
- I want to live the dream of entrepreneurship, but don’t have an idea for a business yet.
- I want to start a new business, but I’m worried it won’t be successful.
- I started a business already, but it isn’t as successful as I’d like it to be.
- My last venture failed, and I want to avoid making the same mistakes next time.
- I want to be more competitive in a job I love that requires sharpening my ideation skills and entrepreneurial creativity.
- My current job requires me to come up with innovative new ideas or products.
If any of the above sounds familiar, you’re already ahead of the curve. You’re starting to think more like an entrepreneur by thinking about how to work smarter, not harder, and lower the risk of failure.
The problem is that most entrepreneurial ventures fail. Why?
The #1 reason that businesses fail is that they do not meet market demand.
A new venture will only be as successful as the idea behind it. But how do you know what makes a good idea?
As entrepreneurs and professors of entrepreneurship, we have observed countless new entrepreneurs struggle to turn business ideas into tangible value. We identified a pattern to what makes some ventures skyrocket and others fall flat, and we used our findings to develop a method that addresses the #1 challenge entrepreneurs face: how to come up with high-potential ideas.