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The Ideate Method
Module 1: Introduction
Meet Dan Cohen (1:30)
Meet Heidi Neck (0:50)
Meet Greg Pool (1:03)
Your IDEATE Worksheet
Module 2: Identify
Overview: Identify (1:26)
Lesson 1: Identify The Migraine Headache Problem (5:46)
Lesson 2: How To Approach Problems Differently (5:01)
Lesson 3: Where to Find Migraine Headache Problems (4:56)
Lesson 4: Rapid Scoring To Evaluate Ideas (6:50)
Identify Wrap Up: 10 New Ideas (2:16)
Module 3: Discover
Overview: Discover (1:01)
Lesson 1: Use What You Know And What You Are Passionate About (4:01)
Lesson 2: Develop Solutions That Are Unique To You (4:54)
Lesson 3: Leave The Familiar Behind (6:46)
Lesson 4: Use Workplace Knowledge To Identify Problems (9:18)
Discover Wrap Up: 10 New Ideas (1:07)
Module 4: Enhance
Overview: Enhance (1:06)
Lesson 1: Templating (7:37)
Lesson 2: Addition, Subtraction, And The Three-Legged Stool (9:44)
Lesson 3: Reimagining Old Ideas (3:19)
Lesson 4: The Second Mover Advantage (3:31)
Enhance Wrap Up: 10 New Ideas (1:27)
Module 5: Anticipate
Overview: Anticipate (1:27)
Lesson 1: Social And Demographic Shifts (4:30)
Lesson 2: Technological Changes (6:33)
Lesson 3: Regulatory Changes And Political Shifts (5:21)
Lesson 4: Changes in Industry Structure (10:38)
Anticipate Wrap Up: 10 New Ideas (2:22)
Module 6: Target
Overview: Target (1:28)
Lesson 1: Know Your Target Customer (4:54)
Lesson 2: Seek Opportunities To Serve Target Customers (5:12)
Lesson 3: Talk to Your Target Customers (4:45)
Lesson 4: Clarify Exactly Who Your Target Customer Is (3:20)
Target Wrap Up: 10 New Ideas (1:15)
Module 7: Evaluate
Overview: Evaluate (1:10)
Lesson 1: Ask Yourself The Tough Questions (3:49)
Lesson 2: Search For Your Idea Online (4:25)
Lesson 3: Score Your Top 10 Ideas (6:46)
Lesson 4: Final Gut Check (3:27)
Evaluate Wrap Up: 50 Ideas (1:49)
Module 8: I.D.E.A.T.E.
Overview: 100 Ideas (1:22)
Lesson 1: Your Best Idea (4:12)
Lesson 2: The Idea Board (7:28)
I.D.E.A.T.E. Wrap Up: 100 Ideas (2:24)
Module 9: Ready to Launch
Congratulations! What's next? (3:08)
I.D.E.A.T.E. Wrap Up: 100 Ideas
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